From Music to Influencers
One team. Two industries. The same discipline.
Sagar Music Group didn't start in influencer management — we started in music. For years, our team has managed artists, negotiated releases, and built careers alongside some of the biggest names in dance music.
That work taught us something most talent shops don't understand: attention is an asset, but it only turns into a career with the right structure behind it — contracts, brand relationships, release strategy, and someone who actually knows how to grow and protect a name over time.
SMG Creators is that structure, applied to a new generation of talent. We saw creators putting up the same numbers — the same reach, the same brand appeal — as artists we'd spent years developing, but without anyone managing the business side of it. So we built a dedicated arm to do exactly that.
We're not a talent agency bolting "influencer" onto our name. We're a management company that's spent years in the trenches of deal-making, and we're applying it to creators from day one.
Reach without structure doesn't last.
Anyone can go viral once. A career needs contracts, planning, and someone protecting the brand.
Genre and platform don't matter — management fundamentals do.
The same skills that build a music career build a creator career.
Sponsors want proof, not promises.
Every creator we sign is backed by real numbers and a team that's done this before.
Sagar Music Group founded
Music management, artist development, and deal structuring in dance music.
Roster built in dance music
Worked alongside names like Martin Garrix, David Guetta, Afrojack, and more — contracts, releases, and long-term career strategy.
SMG Creators launches
First signing: Yaro Taranenko. A dedicated arm for creator management.
The roster grows
More creators, same discipline — management fundamentals over hype.