A festival crowd raises their hands in black and white, dramatic stage lighting behind them
Sagar Music Group / Creators Division

From the biggest stages in dance music to the fastest-growing feeds in the world.

SMG Creators is the influencer and content management arm of Sagar Music Group — built by the same team that's spent years developing artists, negotiating deals, and building careers in the music industry. Now we're bringing that same discipline to creators.

Artist management discipline. Creator economy results.

Why SMG Creators

Deal discipline, not just reach.

We didn't start as an influencer agency — we started managing artists in dance music, working alongside names like Martin Garrix, David Guetta, and Afrojack. That experience in contracts, brand deals, and long-term career building is what we now apply to creators.

Flagship Result
21.3M+

Organic views in 30 days

For our first signee, Yaro Taranenko — 0% paid, ~92% Western audience.